WE BELIEVE

Each color in the Springs Creative logo is symbolic of one of the Unique Value Propositions which, as a whole, make up the cornerstones and positioning of the Springs Creative brand.

OUR HISTORY: Springs Cotton Mills

The son of Colonel Leroy Springs, a textile manufacturer, Colonel Elliott White Springs took over Springs Cotton Mills in 1931 when America was in the depths of the Great Depression, and 10 years later had made it one of the textile industry’s major success stories.

In the history of advertising, Elliott White Springs’ provocative advertising campaigns were known for challenging the conventions of the time. His strategy to combine humor with sexually and socially charged imagery had not been seen before in mainstream advertising.  

The Springs’ ad campaigns established the iconic beauty “Miss Springmaid.” She was “country fresh” and would remain constant, regardless of whether the advertisement appeared in company bulletins, business and trade publications or national magazines such as Forbes, or Life. The logo depicted a milkmaid in the foreground of a landscape filled with a windmill, trees and a waterfall.

With his past literary career and creative mind, Springs was able to be bold and innovative. He had expanded the business until it was the third largest textile producer in the country. Springs achieved the brand recognition he had been searching for as Springmaid became a household name.