Mission and Vision
“We are using all of our imaginative skills and promotional abilities to dramatize for the people of America the importance of textiles in their daily lives. We are doing our utmost to prepare ourselves for the intense competition, foreign and domestic, of a modern textile industry in which only the most efficient will survive.” -Bill Close, 1966 President of The Springs Cotton Mills & Springs Mill Inc. 1959 - 1969
WHAT’S NEXT. NOW.
In today’s global economy, competitive firms vie in markets where commoditizing products and services is commonplace. Strong brands help leading companies stand out among the competition and differentiate themselves on a basis other than cost. They differentiate based on a commitment to an actively managed brand. Our team has made that commitment by launching the brand position – “What’s Next. Now.” This is a very strong leadership position for us to take, and we are committing ourselves to constantly creating and innovating the next great product, design or idea.
