Miss Springmaid: Sex Sells! Columbia Museum of Art

January 26, 2012

Before the Mad Men of Manhattan and the sexual revolution, South Carolina WWI war hero Elliott White Springs was an advertising pioneer, using sex to sell sheets, pillowcases and other finished goods. Springs’ controversial magazine ads established a branding trend that is alive and well today. Join the Columbia Museum of Art for a screening of ETV’s Carolina Stories: Miss Springmaid followed by a panel discussion with advertising scholars and historians. A temporary exhibition of Springmaid ads and original artwork will be on view during the event. A few of the original Miss Springmaids might even be in attendance and available for photographs! Visit the Museum of Art website for more info.

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