The division develops textile-based craft products that complement the company’s broad line of retail fabrics. Craft products include packaged fabric, no-sew kits and beginner quilt projects. Many products feature our most popular licensed properties such as Disney, NASCAR, and John Deere. Our most popular crafts products are Make it Yourself! ™ fleece kits, One Stitch™ and an extensive offering of fat quarters.

Retailers include a variety of mail order catalogs, independent craft and fabric retailers and major retail chains in the U.S. and Canada.